Area 01
Brand
Visual identity, typography, color, imagery, messaging, consistency, and how the brand is expressed across key touchpoints.
Brand + Digital Experience Consulting
A second set of expert eyes on your brand and digital experience.
I help organizations identify problems across branding, UX, UI, content, and digital experiences, then determine what matters, what needs attention, and what to do next.
Evaluate what exists. Identify what matters. Prioritize what should change. Define what happens next.
Audit Services
One audit. Scoped to what you actually need.
I provide independent expert audits of brands and digital experiences. The engagement is scoped around the areas that need attention, rather than forcing every organization into a predefined package. That might mean a focused review of one area or a broader assessment across several. The point is to understand what is working, what is not, and what deserves attention before committing to more production.
Area 02
Website + Digital Experience
Navigation, information architecture, content hierarchy, responsiveness, accessibility, performance, and the overall digital experience.
Area 03
UX/UI
Interface consistency, interaction patterns, calls to action, usability friction, hierarchy, discoverability, and common UX issues.
Area 04
AI Content + Experience
AI-assisted content, imagery, interfaces, and customer-facing experiences, including generic language, factual or contextual problems, brand drift, inconsistency, unnecessary automation, and the places where human judgment has quietly left the room.
In less formal terms: an AI slop audit.
What You Get
Not another 100-page strategy deck.
The goal is a concise, usable assessment and a prioritized roadmap. Findings distinguish between contained improvements that can be addressed now and systemic issues that require broader intervention.
What's working
Elements worth preserving rather than changing simply for the sake of change.
What needs attention now
Contained issues that can often be corrected within the existing brand or experience.
What requires deeper intervention
Structural issues involving branding, information architecture, content, UX, technology, or the way AI is being used across the experience.
What happens next
Prioritized recommendations and guidance on what can be handled internally and where specialist support may be useful.
Why It Matters
Design problems have consequences.
Poor hierarchy creates confusion. Inconsistent interfaces create friction. Accessibility problems exclude users. Slow experiences contribute to abandonment. Weak messaging makes it harder for people to understand what an organization offers and what they should do next.
94.8%
of the one million home pages analyzed by WebAIM in 2025 had detectable WCAG failures.
~35%
potential checkout conversion improvement identified by Baymard for the average large ecommerce site through checkout design improvements.
8%
more sales reported in a Vodafone case study following a 31% improvement in Largest Contentful Paint.
Published research and case-study findings provide context, not guaranteed outcomes. Results vary by organization, audience, traffic, product, and implementation.
Approach
From observation to action.
The audit is designed to move beyond a list of design opinions. Good judgment requires more than spotting what looks wrong. Each significant finding connects an issue to its impact, a recommendation, an intended outcome, and the likely scope of implementation.
01
Assess
Review the existing brand, website, interface, content, and digital experience through the agreed scope.
02
Identify
Surface inconsistencies, friction, accessibility concerns, structural problems, and opportunities for improvement.
03
Prioritize
Separate immediate improvements from systemic issues so the organization knows what deserves attention first.
04
Recommend
Define practical next steps and identify whether implementation can likely be handled internally or requires outside support.
Experience across the disciplines that shape digital experiences.
I am a designer, creative director, UX/UI practitioner, front-end developer, and educator with approximately 20 years of experience working across brand and digital experiences.
My career has moved across disciplines that are often treated separately: branding, graphic design, creative direction, UX/UI, web development, content, and digital strategy. That experience shapes how I approach consulting today, particularly as AI makes producing more things easier while making judgment about what should exist more important.
Rather than looking at a website solely as a design problem or an interface solely as a UX problem, I examine how brand, content, interface, technology, and user experience work together.
Alongside my consulting practice, I am an Assistant Professor at Seton Hall University, where I teach UX/UI design, web development, graphic design, and interactive media. My research examines design, ethics, emerging technology, and the decisions embedded within digital experiences.
Selected Client + Professional Experience
Enliven Therapeutics
U.S. Department of Health & Human Services
Conexiant
VoltServer
American Dental Association (ADA)
National Comprehensive Cancer Network (NCCN)
American Society of Clinical Oncology (ASCO)
Pfizer
Independent Advice
No production obligation.
I'm not auditing your website so I can sell you a new website, and I'm not auditing your AI output so I can sell you more AI. My role is to identify what is working, what isn't, and what should happen next. Recommendations can be implemented by your internal team, existing partners, or outside specialists.
Discuss an AuditStart Here
Not sure what needs to change?
An independent assessment can help separate surface-level problems from issues that require deeper attention and give you a clearer path forward.
Email: hello@professorbuckley.com